OUR INTENSIVE HAND CARE REJUVENATION LINE
The mission of this SBV company is to address the unmet need for a high performance hand product.
The many daily stresses encountered by our hands result in collagen and elastin fiber breakdown, dryness and hyperpigmentation as well as the appearance of aged skin. Though the skin on our hands is as delicate as the skin under our eyes, most high performance actives are reserved for facial products and most anti-aging products on the market do not fully address the special needs of our hands. Consequently products that focus exclusively on the hands are underdeveloped and consumers are left underserved.
SBV will create a nutrient-rich, anti-aging cream specifically formulated to counteract the daily stresses encountered by our hands. R&D began in December 2013 with an expected product launch in 2016.